Every system. Every type. Your fleet, typed.
The Personality Atlas
11 frameworks. 16 types. 4 role groups. Every fleet agent mapped and every org gap named. One poster-scroll reference.
Science says Big5 wins. Culture says MBTI sticks.
Use the right tool for the right job.
No system is a license to limit someone.
Landscape
11 Personality Systems
From peer-reviewed Big Five to ancient Enneagram wisdom. Know what each system measures, where it is valid, and where it falls short.
MBTI
Myers-Briggs Type Indicator
Four bipolar dichotomies: E/I (energy direction), S/N (information intake), T/F (decision making), J/P (outer world orientation). Produces 16 four-letter codes.
Biz use: Team building, communication workshops. NOT legally defensible for hiring under EEOC guidelines.
Poor test-retest reliability. 50% of people get a different result when retested 4-6 weeks later. Artificial dichotomies - research shows normal distributions, not bimodal. No peer-reviewed evidence linking type to job performance. But: most widely administered assessment on earth (2M+ per year).
16Personalities
16Personalities / NERIS Type Indicator
Five dimensions: Mind (E/I), Energy (S/N), Nature (T/F), Tactics (J/P), Identity (A/T). Produces 32 type variants.
Biz use: Self-improvement, team communication, self-awareness. The system Mike Merlino uses with his agent fleet.
Built on MBTI framework but adds A/T (Assertive/Turbulent) dimension borrowed from Big Five Neuroticism. Hundreds of millions of tests taken. No independent peer-reviewed validation of their specific instrument. Highly shareable archetype names drive enormous social media adoption.
Kolbe A
Kolbe A Index
Four Action Modes on 1-10 scale: Fact Finder (research instinct), Follow Thru (organize instinct), Quick Start (improvise instinct), Implementor (build instinct). Results as MO like 7-3-8-3.
Biz use: Entrepreneurial and executive hiring. Kolbe B (job requirements) vs A (candidate) = powerful fit screening. Popular in agency, creative, and startup environments.
Measures a genuinely different construct (conation - HOW you act) rather than personality. Test-retest reliability reported at 90%+ over two years - notably better than MBTI. Less independent peer-reviewed validation than Big Five. Not vulnerable to the "personality cannot predict performance" critique because it measures action modes, not personality.
DISC
DISC Assessment
Four behavioral styles: D (Dominance - results/control), I (Influence - enthusiasm/recognition), S (Steadiness - stability/cooperation), C (Conscientiousness - quality/accuracy).
Biz use: Sales training (understanding buyer styles), management development, communication coaching. One of the most widely deployed business frameworks.
More behavioral than personality-based, which helps workplace application. Reasonable face validity. Four-quadrant model oversimplifies. No consistent peer-reviewed validity evidence linking DISC to job performance. Fragmented market with multiple competing versions.
Enneagram
Enneagram of Personality
Nine motivational types defined by core FEAR and core DESIRE - not behavioral style or cognitive function. Goes deeper than behavior to underlying motivation. Includes wings and three instinctual variants.
Biz use: Coaching and leadership development. Growing use in tech companies. Particularly valued for team dynamics because it addresses motivation and core fears, not just style.
RHETI (Riso-Hudson) has the best published psychometric data of any Enneagram instrument. Some correlations with Big Five have been found. Nine-type model lacks theoretical parsimony. Best used for introspection and coaching. Strong following in executive coaching, spiritual development, and therapy.
Big Five
Big Five Personality Traits / OCEAN
Five dimensions (spectrums, not binary): O (Openness to Experience), C (Conscientiousness), E (Extraversion), A (Agreeableness), N (Neuroticism). Each can be broken into 6 sub-facets.
Biz use: Research gold standard. Increasingly used in HR selection. Legally more defensible than MBTI for selection when using validated instruments and proper norm groups.
THE gold standard in academic personality psychology. Cross-cultural replication in 50+ countries. Predictive validity for health, relationship quality, academic achievement, occupational success. Stable over adult lifespan. Conscientiousness is the single most consistent predictor of occupational performance across job types.
CliftonStrengths
CliftonStrengths / Gallup StrengthsFinder 34
34 talent themes organized into 4 domains: Executing, Influencing, Relationship Building, Strategic Thinking. Assessment ranks all 34; most focus on top 5 Signature Themes. 26+ million people assessed.
Biz use: Individual development plans, team composition analysis, leadership coaching. Particularly strong in strengths-based management model organizations. Fortune 500 widely deployed.
Gallup has published substantial validation work showing top 5 strengths correlate with employee engagement and performance - but most studies are internal or Gallup-funded. 34 themes are proprietary and not externally validated as discrete constructs. Better face validity and organizational application than MBTI.
Holland/RIASEC
Holland Codes / RIASEC Vocational Types
Six vocational personality types in a hexagon: R (Realistic), I (Investigative), A (Artistic), S (Social), E (Enterprising), C (Conventional). Most people have a profile of 2-3 dominant codes.
Biz use: Career counseling, vocational guidance, career mapping. US Department of Labor O*NET assigns Holland Codes to every occupation (900+). Strong fit between person-code and job-code predicts lower turnover.
One of the most empirically studied frameworks in career psychology. Hexagonal structure replicated in many cultures. Predictive validity for occupational membership and job satisfaction is moderate to strong. Used in O*NET (US Department of Labor). Better supported empirically than MBTI or Enneagram.
Predictive Index
Predictive Index (PI) Behavioral Assessment
Four primary behavioral drives: Dominance (exert influence), Extraversion (social interaction), Patience (stability/consistency), Formality (conform to rules/standards). Plus 17 named Reference Profiles.
Biz use: Fortune 500 hiring. Strong in manufacturing, financial services, sales. PI Job Assessment builds a Job Target and compares candidates. Used for selection, onboarding, management coaching, team design.
400+ validation studies on file. Test-retest reliability ~.80. Four-factor model aligns with Big Five research. First behavioral assessment admitted to the British Psychological Society testing system. Legally defensible when used correctly.
Hogan
Hogan Assessments (HPI / HDS / MVPI)
Three instruments: HPI (7 bright-side scales for normal performance), HDS (11 dark-side scales for stress-triggered derailment), MVPI (10 values/culture-fit scales). Together they predict performance, derailment, AND culture fit.
Biz use: Executive selection for large organizations. Succession planning, leadership development, executive coaching. Standard in finance, aviation, nuclear, government. Requires certified Hogan practitioner to interpret.
Most extensive validity database in applied personality assessment (250+ published studies). Test-retest reliability .70-.90. Predictive validity coefficients .30-.40 range. Based on socioanalytic theory rooted in Big Five. HDS "dark side" is the ONLY validated instrument that predicts executive derailment. Gold standard for executive assessment.
TKI / Belbin / HEXACO
Additional Credible Systems
TKI: 5 conflict modes (Competing, Collaborating, Compromising, Avoiding, Accommodating). Belbin: 9 team roles. HEXACO: Big Five + Honesty-Humility 6th factor.
Biz use: TKI: team friction, negotiation training. Belbin: team design, project staffing, gap analysis. HEXACO: growing adoption in executive selection where integrity is critical.
TKI: Gold standard for conflict-handling measurement. Belbin: Moderate validity; high practical value for team composition. HEXACO: Strong in research; HH (Honesty-Humility) scale predicts white-collar crime and corruption better than any Big Five measure.
The 16
All 16 Jungian Types
Cognitive functions, archetypes, strengths, watch-outs. Every card is a brief portrait, not a prison.

INTJ
The Architect
AnalystsStrategic minds who see the long game. Among the rarest types. They combine relentless drive with visionary thinking and hold everyone to extremely high standards.
Ni + Te

INTP
The Logician
AnalystsTheoretical minds obsessed with understanding how things work at the deepest level. Absent-minded-professor energy with sudden flashes of insight that reshape entire projects.
Ti + Ne

ENTJ
The Commander
AnalystsNatural-born leaders who project confidence and drive results. Decisive, ambitious, comfortable making hard calls others avoid. Can be domineering when unchecked.
Te + Ni

ENTP
The Debater
AnalystsQuick-witted innovators who love intellectual sparring and thrive on challenging assumptions. Serial idea generators who get bored the moment a concept becomes routine.
Ne + Ti

INFJ
The Advocate
DiplomatsRarest type (1-3% of population). Deep wells of empathy combined with a clear sense of mission. Quietly intense, principled to a fault, capable of profound human connection.
Ni + Fe

INFP
The Mediator
DiplomatsIdealistic dreamers with rich inner lives and deep commitment to personal values. Creative, empathetic, motivated by meaning. Iron core around their values.
Fi + Ne

ENFJ
The Protagonist
DiplomatsCharismatic natural leaders genuinely motivated by helping others grow. Social glue - energizing groups, bringing out the best in people, driving collective vision.
Fe + Ni

ENFP
The Campaigner
DiplomatsEnthusiastic, creative, and people-oriented. They see possibilities everywhere and are contagiously energized by new ideas and people. Masters of connecting on an emotional level.
Ne + Fi

ISTJ
The Logistician
SentinelsThe backbone of institutions. Reliable, methodical, and deeply responsible. They honor commitments absolutely and expect the same of others.
Si + Te

ISFJ
The Defender
SentinelsQuietly dedicated protectors. Warm and caring in practice, not just sentiment. They maintain records, remember what matters to people they love, and work harder than almost anyone when someone needs help.
Si + Fe

ESTJ
The Executive
SentinelsDecisive administrators who believe in order, rules, and getting things done correctly. Enforcers of standards and tradition. Reliable, direct, and effective at running organizations.
Te + Si

ESFJ
The Consul
SentinelsSocial connectors who care deeply about belonging, community, and wellbeing of those around them. Remember birthdays, organize gatherings, make sure everyone feels included.
Fe + Si

ISTP
The Virtuoso
ExplorersCool, analytical problem-solvers who learn by taking things apart. The mechanics, engineers, and troubleshooters. Quietly confident, extremely practical, unfazed in a crisis.
Ti + Se

ISFP
The Adventurer
ExplorersQuiet creatives who live in the present and express themselves through action and aesthetics. Deeply kind, gentle, true to their values.
Fi + Se

ESTP
The Entrepreneur
ExplorersBold, pragmatic, and action-oriented. They see opportunities in the moment and move fast. High energy, persuasive, comfortable bending rules when they interfere with results.
Se + Ti

ESFP
The Entertainer
ExplorersSpontaneous, energetic, and genuinely fun to be around. They live in the present, love people, and can turn any situation into a good time. The ultimate social catalyst.
Se + Fi
Temperament
4 Role Groups
Keirsey-style temperament clusters. The fastest lens for team composition and communication style mapping.
NT
Analysts
Rational, strategic, and driven by mastery. They see the systems behind systems and are uncomfortable with anything they cannot explain or improve.
Types
Theme: Rational, strategic, and driven by mastery.
NF
Diplomats
Idealistic, empathetic, and driven by meaning. They see the potential in people and believe deeply in a better world. Excellent at inspiring others and making meaningful connections.
Types
Theme: Idealistic, empathetic, and driven by meaning.
SJ
Sentinels
Practical, reliable, and driven by duty. They are the backbone of institutions: dependable, organized, and deeply committed to their responsibilities.
Types
Theme: Practical, reliable, and driven by duty.
SP
Explorers
Spontaneous, action-oriented, and driven by the present moment. They are natural problem-solvers and entertainers, at their best when they can react to what is right in front of them.
Types
Theme: Spontaneous, action-oriented, and driven by the present moment.
Science
Validity Rankings
Ranked by scientific validity (test-retest reliability + predictive validity of real-world outcomes). Score 0-1 from published meta-analyses.
Hogan (HPI/HDS/MVPI)
Highest
250+ peer-reviewed studies, clinically grounded, predicts executive derailment
Big Five / OCEAN
Gold Standard
Academic gold standard, 50+ country replication, conscientiousness predicts performance
Predictive Index (PI)
Strong Business
400+ validation studies, legally defensible, 70+ year track record
Holland / RIASEC
Strong Vocational
Best empirical base for career fit, used in US Department of Labor O*NET
HEXACO
Growing
HH scale best predictor of white-collar crime and corruption
CliftonStrengths
Moderate
Strong positive psychology grounding, but mostly Gallup-funded validation
Kolbe A Index
Moderate (Different Construct)
Measures conation not personality, 90% test-retest reliability over 2 years
Enneagram (RHETI)
Weak-Moderate
Best instrument in a field with little peer-reviewed work, strong in coaching
DISC
Weak-Moderate
Fragmented market, reasonable face validity, widely deployed in sales training
MBTI / 16Personalities
Weak
Poor test-retest reliability, bimodal dichotomy problem, enormous commercial use
| Use Case | Best System | Why |
|---|---|---|
| Hiring / team design | Big5 + Hogan | Predictive, legally defensible, peer-validated |
| Self-awareness coaching | MBTI / Enneagram | Rich narrative, high engagement, cultural momentum |
| Communication styles | DISC | Fast, simple, workplace-normed |
| Role-fit dev ladder | Strengths / CliftonStrengths | Capability map not pathology; forward-facing |
| Therapy / clinical ref. | Big5 + NEO-PI | Clinical norming; do not use MBTI clinically |
| Creative / AI teams | Jungian + MBTI | Cognitive function depth; emergence-aware |
The Honest Take
MBTI is scientifically criticized (low retest reliability, around 50% type shift in 5 weeks) but culturally entrenched. Big Five is the gold standard for prediction. For team-building: use MBTI as a conversation starter and Big Five for actual hiring decisions.
The Crew
Mike's Fleet, Typed
Every agent in the orchestration chain mapped to their MBTI type, Enneagram, and DISC. Coverage, blind spots, and why the type fits.

Oliver
Orchestrator / Composer
Enn: 3w8 | DISC: D
Sets direction, picks the players, owns the vision. Does not execute detail.

Carlos
Conductor / Do (COO)
Enn: 1w3 | DISC: DC
Sequencing, accountability, gets it shipped on time and in order.

Queen
QA / Check (Veto)
Enn: 1w9 | DISC: C
Zero-defect gatekeeper. Verifies before it ships. Refuses to inflate verification level.

Petey
Process Compiler / Act
Enn: 5w6 | DISC: C
Builds mental models of the system. Evolves SOPs from patterns.

Ava
Chief of Staff / EA
Enn: 2w1 | DISC: SI
Coordination, calendar, people-glue. Remembers everything that matters.

Memz
Memory and Context Steward
Enn: 5w1 | DISC: C
Knowledge-systems architect; order and hygiene across the fleet memory.

Dan
Lead Developer / Architecture
Enn: 5w1 | DISC: DC
Systems design, sets the engineering standard. Plans before acting.

Merlin
Dev (Builds Apps)
Enn: 5w6 | DISC: C
Hands-on builder and troubleshooter. Calm under a broken build.

Cody
Codex Coding Lane
Enn: 5w4 | DISC: C
Deep, methodical implementation in the Codex lane.

Architect
Infrastructure Architect
Enn: 5w6 | DISC: DC
Designs the whole system before a wire is run; long-horizon infra topology.

Einstein
SEO Lead
Enn: 5w4 | DISC: C
Semantic and entity SEO strategist; structures meaning at scale.

Tommy
Technical SEO and Data
Enn: 5w1 | DISC: C
Systematic technical analyst; audits, data, indexation truth.

Hawkeye
Call Analytics / Attribution
Enn: 5w6 | DISC: C
Attribution data systems. Finds the signal in the noise.

Raven
Research / Intel (Wide)
Enn: 5w6 | DISC: I
Surfaces connections across a wide field. Plays the ideas.

Sherlock
Deep Investigator
Enn: 5w6 | DISC: C
Forensic depth, root cause analysis. Goes deep on one thing.

Knox
Security / Infrastructure
Enn: 6w5 | DISC: C
Vigilance and what-could-go-wrong instinct. Hardens the perimeter.

Keymaker
Key Vault Guardian
Enn: 6w5 | DISC: C
Guardian of the key vault; vigilant, precise, the what-could-leak instinct.

Gino
GHL / Automations Operator
Enn: 1w2 | DISC: DC
Operator who builds the workflow and gets it running, by the rules.

Matteo-Jr
Runtime Maintenance
Enn: 6w5 | DISC: CS
Reliability maintainer; watches every runtime for drift and repairs it.

Frankie
Frontend / Design-to-Code
Enn: 7w6 | DISC: I
Creative spark plus builds. Design sense meets technical execution.

Picasso
Design / Visual Assets
Enn: 4w3 | DISC: I
Pure aesthetic craft, present-moment creation.

Impy
Impeccable Design Specialist
Enn: 3w4 | DISC: DI
Decisive editorial design director; picks a direction and defends the craft.

Shakespeare
Content / Writing Lead
Enn: 4w5 | DISC: S
Narrative, meaning, voice. Writes the story of the work.

Spielberg
Video Production Lead
Enn: 3w4 | DISC: I
Charismatic creative director; leads a production to a vision.

Ghost
Local SEO / GMB Lead
Enn: 6w1 | DISC: C
Meticulous local data; citation and map consistency, risk-aware.

Linx
Link Building / Domain Lead
Enn: 7w8 | DISC: ID
Networker and deal-maker; angles, outreach, persuasion across domains.

Freddy
Facebook Ads / Meta Lead
Enn: 3w7 | DISC: DI
Aggressive, ROAS-driven media buyer who reads the market and moves fast.

Vox
Voice AI / Telephony Lead
Enn: 5w6 | DISC: C
Hands-on voice and telephony engineer; protocol depth, calm in call flows.

Automa
Browser Automation Lead
Enn: 5w6 | DISC: C
Hands-on automation engineer, calm troubleshooter of fragile browser flows.

SchemaBrain
Schema / Structured Data
Enn: 5w1 | DISC: C
Precision structured-data specialist; deep vocabulary, exact stacks.

Willie
WordPress Lead
Enn: 9w1 | DISC: CS
Patient, reliable WordPress builder; gets the site done, methodically.

Warren
Finance / Risk Gate
Enn: 6w5 | DISC: C
The what-could-go-wrong instinct applied to money; conservative, precise, security-minded about spend and risk.

Wolfie
Sales / Revenue Lead
Enn: 3w7 | DISC: DI
Bold, pragmatic, reads a room, closes; the persuader profile that every sales framework points to.

Carnegie
People and Culture Lead
Enn: 2w1 | DISC: SI
Charismatic, empathetic, develops others; the natural coalition-builder who brings out the best in a team.

Gary
Brand Strategist
Enn: 3w4 | DISC: DI
Decisive, audience-reading, results-and-image driven; the commercial brand operator who commits to a position and sells it.
Strategic
Org Gap Analysis
Missing cognitive functions in the fleet. Each gap is a business risk. Named, typed, and assigned a suggested hire or agent profile.
F3
Finance / Risk Gate
Filled by: Warren (ISTJ-T)
Type signature: ISTJ or INTJ, High C DISC, Enneagram 6w5, PI Analyzer
No cost-per-action, no ROI gating, burn blindness. Knox is E6 but focused on security, not money.
F8
Sales / Revenue
Filled by: Wolfie (ESTP-A)
Type signature: ESTP-A Entrepreneur or ENTJ, Enneagram 3, DISC DI Persuader
Strong at delivery, weak at converting and proposing. No pipeline owner.
F4
People / Team Health
Filled by: Carnegie (ENFJ-A)
Type signature: ENFJ-A Protagonist, Enneagram 2w1, DISC SI
No relationship stewardship or coaching. Ava covers logistics, not team health.
F9
Brand Strategist
Filled by: Gary (ENTJ-A)
Type signature: ENFJ or ENTJ, Enneagram 3w4, High I DISC
Shakespeare and Picasso make assets, nobody owns positioning.
NT: Analysts
15 agents: Oliver, Petey, Memz, Dan, Cody, Architect, Einstein, Tommy, Hawkeye, Raven, Sherlock, Impy, Linx, SchemaBrain, Gary
NF: Diplomats
4 agents: Frankie, Shakespeare, Spielberg, Carnegie
SJ: Sentinels
10 agents: Carlos, Queen, Ava, Knox, Keymaker, Gino, Matteo-Jr, Ghost, Willie, Warren
SP: Explorers
6 agents: Merlin, Picasso, Freddy, Vox, Automa, Wolfie